Lloydminster is getting a new ride option – and it comes at a time when the city’s ground transportation landscape has changed significantly.
Uride, a Canadian rideshare company based in Thunder Bay, Ont., announced May 12 it will be launching service in Lloydminster. The company operates in more than 25 communities across the country and says it specifically targets cities that larger rideshare platforms have passed over.
The launch follows a turbulent stretch for local transportation options. Earlier this year, the City of Lloydminster revoked the business licences of three local taxi companies, including Viper Taxi, leaving some residents with fewer reliable ways to get around.
Uride says it plans to fill that gap.
“At Uride, we believe that safe, reliable transportation isn’t just a big-city privilege, it belongs to
every community no matter the size,” said Cody Ruberto, Founder and CEO of Uride. “We built
this company for places exactly like Lloydminster, where everyone deserves a safe way to get
home. It’s a tight-knit community where transportation plays a meaningful role in daily life for
residents, visitors, and local businesses. We’re proud to provide an additional transportation
option for locals.”
Drivers can sign up now
The company is currently recruiting local drivers ahead of the official launch date, which has not yet been announced.
Drivers who sign up early and complete 50 rides within their first 30 days may qualify for a $500 sign-on bonus. Uride says drivers will have access to flexible scheduling and 24/7 live support.
Riders can expect a platform focused on safety, affordability, and community – key priorities for a city that straddles the Alberta-Saskatchewan border and sees steady traffic from both sides.
No official launch date has been announced. Residents can watch for updates through Uride’s website.
Read more: Viper among taxi companies no longer allowed to operate Lloydminster