Advertise With The Border Pulse
Independent. Local. Unfiltered.
Since launching in November 2025, The Border Pulse has become the most-read independent local news platform in the Lloydminster region, delivering fast, accurate coverage during breaking news, civic events, and community moments.
You won’t find broad, generalized headlines here. Every story is created with readers in this region in mind, with coverage focused on Lloydminster and the surrounding area.
Our focus is relevance, not reach. We leave wide-angle coverage to others and concentrate on the issues, events, and decisions that directly affect the people who live and work here.
That means your advertising appears beside stories your customers are already paying attention to, not content designed to apply everywhere at once.
The Border Pulse is built to be a voice for the people. We ask the questions residents are asking about safety, services, infrastructure, and local decisions, the same questions your customers are already thinking about.
This isn’t generic traffic. It’s local people actively looking for information that matters to them.
Proven Reach. Real People.
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Since November 2025:
- Over 1,000,000 pageviews
- Over 5,000 page views a day
- 95–99% Canadian audience
- Overwhelmingly Lloydminster and area
- Mobile-first readership
- Over 1,300 app downloads and installs across iOS and Android
- The only local news app serving the Lloydminster region
Facebook, since November 2025:
- Over 1.2 million people reached
- 81,600+ content interactions
- 100% organic, zero paid promotion
People don’t stumble onto The Border Pulse. They come here intentionally, often during moments of urgency or importance.
That attention is valuable.
Why Businesses Advertise With Us
We don’t sell clicks. We sell presence.
Your business appears:
- Alongside breaking news and alerts
- Inside daily local coverage
- In trusted community stories
- Across web and print
This is brand visibility during moments of focus, not background noise.
Local advertising works best when people already care about what they’re reading. That’s where we live.
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Web Advertising
We offer a range of web placements designed for visibility, repetition, and trust, including:
- Prominent site-wide placements
- Homepage feature positions
- Inline placements within high-traffic stories
- Community-focused sponsorships
- Calendar and event visibility
All advertising is:
- Locally targeted
- Brand-safe
- Limited in quantity
- Designed to avoid clutter
Inventory is intentionally capped to protect advertiser performance. Once placements are full, new advertisers are placed on a waitlist or future cycle.
Print Edition
The Border Pulse also publishes a weekly print paper, distributed throughout Lloydminster. Print advertising is available on its own or bundled with a web placement for a discount.
A Different Kind of Local Advertising
The Border Pulse is independent, locally owned, and built specifically for this region.
That means:
- No google filler ads
- No algorithm chasing
- No inflated audience claims
If your business serves Lloydminster and the surrounding area, your message reaches the right people, repeatedly.
Long-Term Partner Program
Select advertising partners may qualify for:
- Priority placement access
- Rate stability over time
- Recognition as a supporter of independent local journalism
Availability is limited and based on long-term alignment.
Who This Is For
- Trades and home services
- Automotive and transportation
- Health and wellness providers
- Real estate and insurance
- Retail and hospitality
- Community organizations and non-profits
If your customers are local, this works.
Let’s Talk
Advertising options are customized based on:
- Business type
- Goals
- Placement availability
- Timing
To discuss opportunities:
📧 sales@borderpulse.ca 🌐 borderpulse.ca
We don’t sell ads. We place your business inside the moments where Lloydminster is already paying attention.
