Put your business in front of the region that actually reads its own news.
The Border Pulse is Lloydminster’s only independent, locally owned news outlet, and the only one still growing.
No outside ownership. No distant head office. Every dollar spent here stays in Lloydminster, funding local reporting the region can’t get anywhere else.
Advertising Packages
Business Directory
A permanent listing in our Interactive Business Directory, plus one supporting ad in rotation on the homepage + bottom of story pages which link to the directory. Rotation on back page of paper while space lasts.
Box Ad
Your ad appears in rotation on the homepage and at the bottom of every story across the site, a strong entry point into digital advertising with real reach. Spots on back of paper while space lasts.
Rotating placement · limited spots available
Premium Ad
A larger format (525×300) placed in rotation in the middle of stories, right where readers are most engaged, plus homepage visibility. Rotating placement on back page of paper as well.
Moderate availability
Elite Ad
Your business appears in rotation at the very top of every single page on The Border Pulse: homepage, every story, every category. Permanent exposure in print paper as well. e
Extremely limited availability
What’s Included
| Business Directory |
Box Ad | Premium | Elite | |
|---|---|---|---|---|
| Visibility across 150,000+ monthly page views | ✓ | ✓ | ✓ | ✓ |
| Interactive one-click ad | ✓ | ✓ | ✓ | ✓ |
| Visible on homepage | ✓ | ✓ | ✓ | ✓ |
| Appears in rotation at bottom of every story | ✓ | ✓ | ✓ | ✓ |
| Mid-story placement | — | — | ✓ | ✓ |
| Top-of-page, site-wide placement | — | — | — | ✓ |
| Larger ad format (525×300) | — | — | ✓ | ✓ |
| Free Interactive Business Directory listing included | ✓ | ✓ | ✓ | ✓ |
| Term discounts available | — | — | ✓ | ✓ |
| Monthly rate | $50 | $150 | Call for pricing | Call for pricing |
Why Local Businesses Choose Us
100% Lloydminster owned
No outside shareholders, no out-of-town parent company. Your advertising dollars support local journalism, not a distant balance sheet.
The region’s only physical paper
The Border Pulse is Lloydminster’s only independent weekly newspaper, still in print, still on doorsteps, when others have gone digital-only.
Growing while others shrink
Two dedicated mobile apps, a growing newsletter, and a social following of 20,000+, all built in under one year, entirely from Lloydminster.
How We Compare
| Local Legacy Media | Google Ads | Meta / Facebook | The Border Pulse | |
|---|---|---|---|---|
| Ownership | Canada | USA | USA | Canada |
| Ownership Interests | Canada / USA | USA | USA | Canada |
| Monthly Views / Impressions | 99,300 (May 2026) | 150,000* | 150,000*? | 150,026 (May 2026) |
| Advertising Cost | Starting at $37.50 (non-profit) / ~$70–75 regular | Starting at $500 (est.) | Starting at ~$1,500 (est.) | Starting at $50 |
| City Advertising? | Yes | Yes | ? | No |
| An Actual Newspaper? | No | No | No | Yes |
Know a business that should be here?
Refer a business to The Border Pulse. If they sign on at your level or higher and stay for 3 months, you get one month free.
Better reach. Better value. Local impact.
Get more eyes on your business for less, without leaving Lloydminster.
