The Border Pulse – 6 months and growing

Your news. Your pulse. Your community.

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The Border Pulse - 6 months and growing 2

I didn’t start The Border Pulse because there was a gap in the market.

I started it because someone decided I wasn’t worth keeping but I knew this community was.

For a year before I opened this site, I drove over a million views to someone else’s platform. I helped build their social presence. I covered this city, these streets, these people. Then I was let go. Two weeks later, Border Pulse existed.

That’s not a revenge story. It’s a clarity story.

When you lose something you believed in, you find out fast whether you believed in the institution or the work. I believe in the work and I believe in Lloydminster.

Six months in, here’s what that work looks like: More than 14 million social media views. Over a 900,000 website visits.

A weekly print edition now in your hands, because this community deserves journalism you can hold, not just scroll past.

We covered council when it was uncomfortable. We published overdose numbers when the silence was costing lives. We gave a Ukrainian woman standing outside City Hall a voice, because four years of showing up deserved more than a footnote.

We’ve done it with no staff. No building. No corporate ownership. Just a journalist his wife, a laptop, a black lab named Wrex, and an obligation to get it right.

I’m more than 6,000 days sober. I’ve been homeless. I’ve spent nearly fifteen years in this craft.

None of that makes me special. All of it shapes how I report, who I fight for, and why.

Border Pulse exists because Lloydminster deserves a paper of record that actually reads the bylaws. That shows up when administration would rather it didn’t. That tells you what happened at council Monday and puts it in your hands Wednesday.

No reader will ever know where I vote, at least not from my stories. Fifty percent of the population won’t like me at any given time. If it’s always the same fifty percent, I’m not doing my job, right, those two rules have served me well this far and will guide me going forward.

Six months down.

We’re just getting started.

-Dan Gray, Founder


Why We Exist

The mission is simple: to serve the public interest.

We believe local journalism should reflect the people it represents. That means asking questions that matter, celebrating local wins, and reporting facts that help residents make informed decisions about their lives and their community.

We are not here for everyday national news, we care about what’s local. We focus on Lloydminster and the surrounding area, telling stories that matter to the people who live here.


Our Reader Commitment

Our readers deserve honesty, accuracy, and fairness in every story.

We promise to:

  • Report facts with clarity and balance
  • Listen to community feedback and correct mistakes openly
  • Keep our funding and advertising relationships transparent
  • Avoid political bias, conflicts of interest, and hidden influence
  • Protect the trust placed in us by publishing stories that inform, not divide

Our reporting is guided by the public interest, not politics or profit.

This is the standard we hold ourselves to every day at The Border Pulse.


Learn More

For full details on how we maintain editorial integrity and independence, read our Code of Ethics and Editorial Principals. Our privacy policy can be found here.

To share feedback, story tips, or advertising inquiries, email email news@borderpulse.ca or connect with us on social media at linktr.ee/borderpulse.

email news@borderpulse.ca

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